|ABOUT THE NZJBA
The New Zealand Juice & Beverage Association (NZJBA) represents the manufacturers of New Zealand's juice, carbonated drink and bottled water brands, and their suppliers.
The NZJBA acts as a forum to discuss issues of concern and interest to the industry, as a lobby group, and as an advocate for consumer education on health & nutrition issues.
Currently, the New Zealand Juice & Beverage Association members represent over 95% of all juice and beverages sold at a retail level in New Zealand.
Cop It Sweet - article in the latest Listener
Sugar is being blamed for our obesity woes, and our designed-for-the-Stone-Age bodies are struggling to cope with the overload of sweet, salty, fatty food served up by ingenious manufacturers. Is there a way out?
- by Mark Broatch.
Cop It Sweet .
Obesity: The Big Picture - a Special Report from 'The Economist’
Respected UK publication The Economist recently ran a comprehensive report on the worldwide obesity problem. The world is getting wider - what can be done about it?
Obesity: The Big Picture .
Industry Code - Manufacturing and Marketing of Energy Shots
Energy shots are small volume liquid products marketed as dietary supplements. Energy shots contain caffeine, vitamins and other bio-active substances (which may include taurine, guarana, inositol, glucuronolactone etc). The main active ingredient is caffeine, which can have a stimulant effect.
All members of the New Zealand Juice and Beverage Association (NZJBA) together with members of the our sister organisation, the Australian Beverages Council (Beverages Council), that manufacture or distribute energy shot products, have made a voluntary undertaking to commit to a range of best practice standards over and above legislative requirements.
Download a copy of the Industry Code here:
Industry Code for the Manufacturing and Marketing of Energy Shots
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|NEWS & EVENTS
World Juice Day, 30th May
World Juice Day (WJD) is a worldwide initiative launched by the International Federation of Fruit Juice Producers (IFU) aimed at increasing the consumers’ awareness of the benefits of drinking 100% fruit juice.
June 5-6, 2013
Empark Grand Hotel, Xi’an, Shaanxi, China.
The China (Xi’an) International Fruit and Vegetable Juice Industry Conference (JIC) is an important annual meeting for China’s fruit juice industry. It attracts numerous vegetable and fruit juice processing companies, equipment and auxiliary material suppliers at home and abroad. Focusing on exchange of technologies and trades, JIC is a vital event for insiders to know the latest developments of the fruit juice industry and to launch trade cooperation and exchange.
JUICE SUMMIT 2013
October 1-2, 2013
The Juice Summit will bring together the top executives from the major bottling companies in Europe with their worldwide suppliers and other stakeholders.
IN THE MEDIA
Beverages and issues affecting beverages in the news, from the latest FSANZ Media Issues, courtesy of FSANZ.
The Canberra Times reports that strict caffeine restrictions have stopped the importation of a soft drink made by Dr Pepper, despite it being available in the US.
New Zealand's government says there are no food safety issues around consignments of NZ meat delayed on the wharves in China.
The UK Food Standards Agency has reaffirmed its stance that Bisphenol A does not pose a health risk to consumers.
"Health and nutrition claims - what claims can you now make?"
Don't have time to read this? See a one minute video summary here.
On 18 January 2013, the law in New Zealand regulating health and nutrition claims was significantly changed due to the introduction of Standard 1.2.7 (Nutrition, Health and Related Claims) under the Australia New Zealand Food Standards Code (New Standard).
This New Standard will eventually replace the current transitional Standard 1.1A2 (Current Standard) which will be repealed on 18 January 2016. Until this date, businesses have the option to comply with either Standard (but not both!).
So, what is new and what are the downsides to the New Standard? This update delves into this question and also suggests that perhaps businesses may find greater latitude in sticking with the Current Standard until 18 January 2016.
So what really is new under the New Standard?
The New Standard allows businesses to make 13 pre-approved "high level health claims" (subject to certain conditions). These claims are not permitted under the Current Standard.
Under the New Standard, a "high level health claim" is a claim about a substance or nutrient in food and its relationship to a serious disease or to a biomarker of a serious disease. For example "reduces risk of osteoporosis" would be considered a High Level health claim. These claims must be pre-approved as listed under the New Standard - only 13 claims are currently pre-approved - and cannot be self-substantiated.
The New Standard also permits "general level health claims". General level health claims are claims about a substance or nutrient in food and its effect on health. For example, "Vitamin D is good for your bones" would be considered a General level health claim. These claims can:
- be pre-approved as listed under the New Standard (200 currently listed); or
- be self-substantiated (note that there are stringent requirements under the New Standard that must be met in order to self-substantiate claims).
General level health claims are also permitted under the Current Standard but are generally known in the industry as "nutrition function/property claims" and do not have the same requirements that need to be met, in order to be claimed (more on this later!).
The essential differences between the claims that can be made under the Standards are summarised in the table below.
|"Good source of Vitamin D"
||Nutrition Content Claim
||Nutrition Content Claim
|"Vitamin D is good for your bones"
||Nutrition Function / Property Claim
||General Level Health Claim
|"Reduces risk of osteoporosis"
||Prohibited Health Claim
||High Level Health Claim
What are the downsides?
On the face of it, the introduction of this New Standard seems positive - at least now we can make high level health claims, right?
Maybe. But the introduction of the New Standard has meant complex and stringent requirements must be met before health claims are able to be made.
For example, under the Current Standard you can make general level health claims as long as you are careful with how these claims are worded. Now you cannot make a general level health claim without meeting a certain threshold under the Nutrient Profiling Scoring Criteria (NPSC) and the claim is one of 200 prescribed by the New Standard or you meet stringent self-substantiation requirements.
In addition, labelling requirements for all health claims mean that (where applicable) claims must state:
- the food or property of food;
- the health effect;
- any required population group;
- dietary context statement; and
- the form of food to which the health claim relates.
What can you learn from this?
Although you can now make 13 pre-approved high level health claims, you are also now restricted in the general level health claims that can be made. Extremely complex labelling requirements must be met before health claims can be made.
These same complex conditions are not required to be met under the Current Standard. So although high level health claims are not permitted, you are able to make general level health claims as long as your wording of the claims is careful and without the need to:
- meet the NPSC threshold;
- be a pre-approved claim; or
- meet the stringent requirements under the New Standard for self-substantiation.
This means that there may be some merit in your business sticking with the Current Standard until it is repealed in January 2016 - it may give you greater latitude in the claims that you want to make.
Regardless, to make sure any health and nutrition content claims your business is making are compliant with either Standard, or to learn how to use these Standards to your best competitive advantage, give us a call.